Before we jump into MailChimp alternatives, what exactly is email marketing? It’s a classic modern marketing strategy that works particularly well at lead generation and reaching out to current customers. It’s a fantastic way to share news about your business or announce a new product or service, and it’s proven to be effective at turning leads into paying customers. Email marketing platforms, such as MailChimp, make an email campaign much simpler to create, implement, and manage. They offer a variety of tools to help offset the time and effort that’s […]